Trade & purchasing power

Selected purchasing power data of the City of Zwickau (year 2016)

The potential market area of Zwickau has about 480,000 inhabitants.

Purchasing power data 2014 City of Zwickau District of Zwickau
Retail-relevant purchasing power in EUR million 468,9 1.663,2
Retail-relevant purchasing power per inhabitant in EUR 5.149 5.115
Purchasing power index for the retail trade (Germany = 100) 89,9 89,3
Purchasing power per household in EUR 34.914 35.362
Purchasing power index per household in EUR (Europe = 100) 78,5 79,5
Municipality Retail sales per inhabitant in EUR Retail centrality
Hof 8.388 174,4
Chemnitz 5.492 118,5
Plauen 6.207 138,1
Zwickau 6.418 141,0
Average monthly net income 2015 in EUR
District of Zwickau 1.769
Saxony 1.901

Sources:
State Statistical Office of Saxony, Basis Microcensus